A really interesting post about social media and the medical community

December 19th, 2011 by Laina Turner

Social media starts the patient dialogue with doctors and nurses

A patient apologized to me for asking so many questions. There is no need to apologize, I said to the patient; it’s wonderful that you have so many questions concerning your health care. I mentioned to her that she is an “empowered and engaged patient,” and that is a good thing.

It’s no secret that health consumers are turning to the internet for health information.

In a recent article from MediaPost News, Gavin O’Malley writes that, according to new a study by Epsilon Strategic & Analytic Consulting Group, that, “40% of online consumers use social media for health information — reading or posting content — while the frequency of engagement varies widely. According to the study, individuals who use healthcare social media fall into two broad groups: the 80% who are highly engaged patients, and take active roles in health management; and the 20% who lack confidence to play an active role in their own health.”

Highly engaged patients are proactive in their health care

The reasons health consumers engage in health care social media are simple. Read More….

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